Welcome back to Creative Connection! This week, we will be continuing on the topic of video, discussing interviews. Interview videos utilize the perspective of those within the organization to tell stories. As a nonprofit, you have one goal: converting. You have to convert engagements to donations and donations to impacts. Therefore, each second you have the attention of your target audience, you must use it effectively. For that reason, I am giving you five tips for creating

Hey, all! Welcome back to another post here at Creative Connection. This week, we will be looking into something that honestly scared me a little bit at first. For our nonprofit, video marketing was always a distant thought. It seemed like a good idea, but I hatedbeing on camera. However, as our programming expanded, we soon realized the need we had for a new way to disseminate information to our market. That’s when I started exploring the world of video promotion, and thus w

Welcome to Creative Connection, and welcome to the 21st century. Today, we will be discussing social media marketing for your nonprofit. Here are some tips: Post frequently and intentionally: Posting once a month likely isn’t driving up your engagement much. I’d recommend posting AT LEAST once a week. Just be careful that you don’t post for the sake of posting. Have a real message before you share it. Schedule your posts: I get it. Posting can seem like just another item on t

Welcome back to Creative Connection! Today, I would like to briefly introduce you to the five topics we will be covering in this blog: Online Communication: It’s the 21st Online communication, in my opinion, gives nonprofit organizations the best bang for their buck in terms of return on investment. Many of the solutions I will present in this blog will actually be completely free to use! There are paid advertisements on many online platforms, but just starting out, I think i

Nonprofit branding doesn’t have to break the bank. Nonprofit branding doesn’t have to be difficult. Nonprofit branding doesn’t have to suck. As a nonprofit executive and a brand developer, I have learned some tips and tricks over the years to create rocking brands that don’t leave you broke. My name is Alex Sefton, and I serve as the executive director of All for One Ministry, a 501(c)(3) nonprofit organization that I founded during my freshman year of high school. Fast forwa