Welcome to Creative Connection, and welcome to the 21st century. Today, we will be discussing social media marketing for your nonprofit. Here are some tips:
Post frequently and intentionally: Posting once a month likely isn’t driving up your engagement much. I’d recommend posting AT LEAST once a week. Just be careful that you don’t post for the sake of posting. Have a real message before you share it.
Schedule your posts: I get it. Posting can seem like just another item on the agenda … so schedule it. If you have an event coming up, designate one hour to scheduling all your posts for that event. Here’s how on Facebook.
Use eye-catching visuals: People get bored with long, wordy posts. Always use photos, videos, and graphics whenever possible. They increase audience reaction and people’s willingness to share your content. See below!
Play the hashtag game: Whether your generation calls it a pound sign, a number sign, or a hashtag, use it: #. Hashtags are essentially like hyperlinks that take visitors to a search results page of that tag. It is a way for you to grow engagement with your crowd.
Put all your eggs in X baskets: X is the number of accounts you ACTUALLY plan to keep up with. In my opinion, it’s better to not have an account at all than to have one that you never update. If you’re comfortable with Facebook, but not Instagram, just stick with Facebook.
I’m confident that, if you do your best to utilize these tips, your social media game will grow stronger than ever. Thanks for reading, please check back next week as we talk about product photography!
See what I mean by utilizing engaging graphics? This post had a reach of over 7,000 with 130 shares!