Hey, I'm Alex!
My humble business beginnings.
Studio 4:13 Photography. Yeah, I know. You've never heard of it. That's because I started this "photography studio," if you even want to call it that, out of the smallest bedroom in my parents' house. I don't know that I ever brought in a client who wasn't related to me. It was bad. But cut me some slack ... I was only 11 after all!
Fortunately, it didn't stop there. Because I'd be broke if it did.
I've upped my game.
I tell you that fun little anecdote about my failed business because I want you to know that I understand how hard it is to run a business. When you have bills to pay, mouths to feed, and clients to impress, I know how hard it can be to keep your company's image strong. In the small business and nonprofit sectors, I have found that marketing often takes the back seat. Maybe it's because the day-to-day operations take precedent. Or because employees simply don't know where to begin.
That's where I come in!
I want to see small businesses grow and nonprofits make an impact!
Here at Sefton Creative Co., you are my top priority. Through the years, I have been able to consult with several small businesses and nonprofit organizations in Indiana. I pride myself on being the small-town alternative to the big-city consultancy. Like the big guys, I pursue excellence, but unlike them, you are more than a customer ID number or the bottom line on your invoice. My clients often become my friends!
I am passionate about seeing small businesses and nonprofits achieve like never before. I feel blessed that the Lord has given me a weird combination of skills. I'm a creative, but I'm also strategy and process-driven. I appreciate artsy graphics as much as I appreciate a well-laid-out spreadsheet or to-do list.
In my role, I wear several hats (which is weird because I don't like hats). I build websites. I create graphics. I write stories. I take photos. I shoot videos. I work with leaders to develop strategic plans. I coach nonprofits. Why? Because I'm eager to use my skills to empower positive change continually.
My entrance into the nonprofit world occurred during my sophomore year of high school when I started a tiny little nonprofit — All for One (A41) Ministry. Little did I know that God was readying me for the work I would one day do. I have been honored to serve in a volunteer capacity as Executive Director of A41 since then — building a board, drafting policy, writing strategic plans, and successfully navigating two capital campaigns to launch large scale ministry initiatives. In the same timeframe, I have served in a few other roles, as a Public Relations and Grant Program Manager for a community foundation, as a Communications Director for a nondenominational church, and as the founder and consultant of Sefton Creative Co. In addition, I graduated from Indiana University with a bachelor of science in business administration with a minor in entrepreneurship, as well as Indiana Wesleyan University with a master of public administration in nonprofit leadership.
I get what it takes to equip small businesses and nonprofits capitalize on the unique value they bring to the market. And I'd love to help you, too!
I've had the honor of working with awesome organizations like:
Decatur County United Fund, First Financial Bank, Decatur County REMC, Honda Indiana Auto Plant, Rush County Schools, Hospital Foundation of Decatur County, The Rock Bible Church, and more!
Meet The Team
Alex Sefton, MPA
Don't forget to snag a copy of my e-booklet!
This helpful guide outlines the 10 things to think through as you review and evaluate your brand.