Content Marketing vs. Traditional Marketing
A Comprehensive Comparison of Content Marketing and Traditional Marketing In the vast world of marketing, businesses face a pivotal...
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Alex Sefton
- Nov 3
- 2 min
Color Psychology and Your Brand: The Lasting Significance of Colors
In the world of marketing, every choice you make, from the wording of your tagline to the layout of your website, impacts how your...
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Alex Sefton
- Oct 23
- 2 min
Why DIY Marketing May Not Work For You
In today's digital age, many business owners are enticed by the idea of DIY marketing. It seems accessible, cost-effective, and even...
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Alex Sefton
- Oct 4
- 2 min
The Bigger Picture of Your Product
In today's dynamic business landscape, the traditional emphasis on the mere transactional exchange of products has evolved into something...
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Alex Sefton
- Sep 25
- 4 min
Social Media as an SEO Tool
In the ever-evolving landscape of digital marketing and online visibility, businesses and website owners are continually seeking...
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Alex Sefton
- Sep 11
- 2 min
August in Review: Our Busiest Month Yet
As summer winds down and we embrace the changing seasons, it's the perfect time to reflect on the exciting projects that unfolded at...
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Alex Sefton
- Sep 8
- 1 min
The Power of Testimonials
In the fast-paced world of business, where first impressions can make or break your reputation, testimonials serve as the unsung heroes...
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Alex Sefton
- Sep 1
- 2 min
The Importance of a Nonprofit Board
Behind every successful nonprofit organization stands a crucial pillar that steers its course and drives its mission forward—the...
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Alex Sefton
- Aug 25
- 2 min
Mastering the Fundamentals of SEO: Enhancing Your Online Visibility
In the dynamic digital marketing realm, SEO remains an indispensable strategy for businesses and individuals aiming to bolster their...
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Alex Sefton
- Aug 18
- 2 min
Creating Brand Awareness for Your Small Business Locally
Running a business in a tight-knit community can be rewarding but presents unique challenges. Today, we'll explore practical strategies...
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Alex Sefton
- Aug 11
- 3 min
Building Brand Identity: Creating a Lasting Impression
A solid brand identity is crucial for success in today's fast-paced and highly competitive business landscape. A well-defined brand...
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Alex Sefton
- Aug 4
- 2 min
10 Must-Read Books to Elevate Your Leadership Skills
Great leaders are made, not born. Whether you're a seasoned executive or a team manager, continuous learning is the key to unlocking your...
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Alex Sefton
- Jul 17
- 3 min
The Ultimate Guide to Marketing from A - Z
The Ultimate Guide to Marketing from A to Z Welcome to the ultimate guide to marketing from A to Z! This guide will empower you to...
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Alex Sefton
- Jul 3
- 2 min
Harnessing The Power of Websites in The Nonprofit Sector
In the modern age of technology, having a solid online presence is imperative for any organization, including nonprofits. A website is...
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Alex Sefton
- May 25
- 1 min
Sefton Creative Co. Names Summer Intern
After a very competitive application process, we are excited to introduce you to the newest member of the Sefton Creative Co. team!...
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Alex Sefton
- Apr 20
- 6 min
Social Media Marketing: The Key to Business Growth
Social media platforms have revolutionized the way businesses interact with customers, promote their products or services, and most...
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Alex Sefton
- Mar 18
- 5 min
Trends in the Philanthropic Sector in 2023
After founding a nonprofit organization, serving as an executive director for over eight years, and working as a grantmaker at a...
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Alex Sefton
- Mar 13
- 4 min
5 Marketing Strategies to Up Your Social Media Game
Social media marketing involves creating content for social media platforms to promote products or services, build community with the...
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