Design Trends of 2024
As we step into 2024, the graphic design landscape is poised for exciting transformations. What can we expect to see and how can we best...
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Alex Sefton
Nov 13, 20232 min read
Content Marketing vs. Traditional Marketing
A Comprehensive Comparison of Content Marketing and Traditional Marketing In the vast world of marketing, businesses face a pivotal...
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Alex Sefton
Nov 3, 20232 min read
Color Psychology and Your Brand: The Lasting Significance of Colors
In the world of marketing, every choice you make, from the wording of your tagline to the layout of your website, impacts how your...
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Alex Sefton
Oct 23, 20232 min read
Why DIY Marketing May Not Work For You
In today's digital age, many business owners are enticed by the idea of DIY marketing. It seems accessible, cost-effective, and even...
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Alex Sefton
Oct 4, 20232 min read
The Bigger Picture of Your Product
In today's dynamic business landscape, the traditional emphasis on the mere transactional exchange of products has evolved into something...
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Alex Sefton
Sep 25, 20234 min read
Social Media as an SEO Tool
In the ever-evolving landscape of digital marketing and online visibility, businesses and website owners are continually seeking...
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Alex Sefton
Sep 11, 20232 min read
August in Review: Our Busiest Month Yet
As summer winds down and we embrace the changing seasons, it's the perfect time to reflect on the exciting projects that unfolded at...
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Alex Sefton
Sep 8, 20231 min read
The Power of Testimonials
In the fast-paced world of business, where first impressions can make or break your reputation, testimonials serve as the unsung heroes...
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Alex Sefton
Sep 1, 20232 min read
The Importance of a Nonprofit Board
Behind every successful nonprofit organization stands a crucial pillar that steers its course and drives its mission forward—the...
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Alex Sefton
Aug 25, 20232 min read
Mastering the Fundamentals of SEO: Enhancing Your Online Visibility
In the dynamic digital marketing realm, SEO remains an indispensable strategy for businesses and individuals aiming to bolster their...
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Alex Sefton
Aug 18, 20232 min read
Creating Brand Awareness for Your Small Business Locally
Running a business in a tight-knit community can be rewarding but presents unique challenges. Today, we'll explore practical strategies...
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Alex Sefton
Aug 11, 20233 min read
Building Brand Identity: Creating a Lasting Impression
A solid brand identity is crucial for success in today's fast-paced and highly competitive business landscape. A well-defined brand...
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Alex Sefton
Aug 4, 20232 min read
10 Must-Read Books to Elevate Your Leadership Skills
Great leaders are made, not born. Whether you're a seasoned executive or a team manager, continuous learning is the key to unlocking your...
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Alex Sefton
Jul 17, 20233 min read
The Ultimate Guide to Marketing from A - Z
The Ultimate Guide to Marketing from A to Z Welcome to the ultimate guide to marketing from A to Z! This guide will empower you to...
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Alex Sefton
Jul 3, 20232 min read
Harnessing The Power of Websites in The Nonprofit Sector
In the modern age of technology, having a solid online presence is imperative for any organization, including nonprofits. A website is...
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Alex Sefton
May 25, 20231 min read
Sefton Creative Co. Names Summer Intern
After a very competitive application process, we are excited to introduce you to the newest member of the Sefton Creative Co. team!...
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Alex Sefton
Apr 20, 20236 min read
Social Media Marketing: The Key to Business Growth
Social media platforms have revolutionized the way businesses interact with customers, promote their products or services, and most...
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Alex Sefton
Mar 18, 20235 min read
Trends in the Philanthropic Sector in 2023
After founding a nonprofit organization, serving as an executive director for over eight years, and working as a grantmaker at a...
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Alex Sefton
Mar 13, 20234 min read
5 Marketing Strategies to Up Your Social Media Game
Social media marketing involves creating content for social media platforms to promote products or services, build community with the...
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